What do BBC’s Bluey, the National Hockey League, and a motion technology startup have in common? They’re redefining what it means to play, and building loyal, multi-generational audiences along the way.
In this dynamic panel moderated by Google, Nex Playground Co-Founder & CEO David Lee joins leaders from BBC and the NHL to explore how beloved, established IPs are teaming up with innovative startups to create new forms of immersive, movement-based experiences to earn the trust of both parents and fans.
Beloved stories are jumping off screens and into storefronts, turning everyday shopping into immersive brand adventures. Join RWS Global, CAMP, and BBC Studios for a look at “retailtainment”-where entertainment and retail merge to deepen brand affinity, boost engagement, drive revenue and create unforgettable guest experiences.
This 30-minute panel explores how generative AI, shifting discovery habits, and eroding referral traffic are forcing advertisers and publishers to rethink partnerships. Advertisers are increasingly looking for environments that provide trust, attention, and measurable outcomes. Publishers, meanwhile, are moving from scale-based models to loyalty-based strategies that deepen user relationships and surface new monetization opportunities.
TikTok is shaping a new frontier in marketing-one powered by compound intelligence, the synergy between human creativity and artificial intelligence. In this session, TikTok and NRG come together to unpack how this fusion redefines what’s possible for brands on the world’s most influential entertainment platform. Attendees will gain an exclusive look at consumer research conducted by NRG, revealing how audiences respond to AI-powered content on TikTok and why authenticity and creativity remain the core drivers of engagement.
Lyft Ads isn’t just connecting top brands with relevant moments – we’re creating them with exclusive, buzz-generating solutions that bridge digital to IRL, deliver product innovation to reach the right audiences and can only be found on Lyft. Join Lyft Ads Head of Sales, Shane Dwyer and brand representatives as they discuss the moments that propelled them to break through the noise and achieve their business goals.
Reach alone no longer drives results. Marketers today must prove impact by combining first-party data with authentic customer connection to build lasting loyalty. This panel brings together leaders from sports, media, and consumer brands to explore how the next era of marketing is defined by authenticity, trust, and deeper engagement. Learn how brands are moving beyond impressions to strategies that win hearts, wallets, and long-term growth.
Transformational change isn’t just possible-it’s probable according to Jacqueline Corbelli-pioneering AdTech founder, UN changemaker, and author of Changemaker: A Modern Playbook for Creating Personal Impact and Transformational Change. From revolutionizing TV advertising to tackling global challenges, Jacqueline shares her framework for turning bold ideas into real-world results and how anyone can ignite change in business & society. If you’ve ever wondered how you can make a difference, this session will show you the way.