Data-Driven Loyalty and Engagement in an AI Era: A Conversation with Wyndham

Tech Stage

Marketing leaders face mounting pressure to deliver personalized experiences at scale while navigating an overwhelming landscape of AI-powered solutions. How do you cut through the hype to achieve real transformation? Join us for a conversation with Michael Shiwdin, Wyndham’s Group VP of Guest Engagement and Loyalty, as we explore practical frameworks for evaluating marketing technology, implementing data-driven strategies, and measuring what matters in the AI era.

Speakers

Key Takeaways

  1. 1.Tactical approaches for managing organizational change during large-scale marketing technology implementations
  2. 2.Practical framework for evaluating marketing technology platforms that deliver results at enterprise scale
  3. 3.Strategies for transforming customer data into behavioral insights that drive loyalty and engagement