Stop marketing to outdated segments. It’s likely your audience is built on yesterday’s data. In this session, discover how PrimeAudience uses Generative AI to transform audience understanding, replacing static assumptions with precise insights drawn from real-time content engagement. Learn to build hyper-relevant campaigns that adapt, resonate, and drive real results.
AI is rapidly transforming how consumers discover, evaluate, and engage with brands. As more journeys begin and end within AI platforms, marketers must rethink how and where they connect with audiences. This panel brings together leaders building the future of AI and search to explore shifting consumer behaviors and where ad innovation is heading. Get insights into today’s cutting edge – and what’s coming next.
As the industry shifts toward an AI-first reality, are traditional creative models still built to win? For General Motors, this pivotal moment required a fundamental re-engineering of its model. Join Molly Peck of General Motors and Deborah Heslip of Monks for a candid discussion on the new strategies and partnerships required to thrive in this new era. They will explore GM’s journey beyond a traditional content supply chain to a fluid, AI-powered ecosystem designed to act in real time. Discover how GM unified its agency roster with foundational partner Monks, creating a tech-enabled powerhouse that leverages AI to rapidly trans-create, personalize and scale content across the brand portfolio. This discussion will provide the blueprint for building an agile, AI-native brand that moves at the speed of the market.
AI is transforming how campaigns are built, but for creators and agencies, the challenge is balancing innovation with authenticity. In this fireside chat, hear from Liz Stone, founder of creative agency OKCOOL, and Liah Yoo, creator-turned-entrepreneur behind KraveBeauty, as they share how they’re weaving new tech like CapCut’s AI Design into their creative workflows. Learn how small businesses and agencies alike are using AI to scale content, extend campaigns, and stay ahead, without losing creative control.
Marketing leaders face mounting pressure to deliver personalized experiences at scale while navigating an overwhelming landscape of AI-powered solutions. How do you cut through the hype to achieve real transformation? Join us for a conversation with Michael Shiwdin, Wyndham’s Group VP of Guest Engagement and Loyalty, as we explore practical frameworks for evaluating marketing technology, implementing data-driven strategies, and measuring what matters in the AI era.
In a world of fragmented channels and‚ÄØthe pressure to‚ÄØprove marketing ROI, brands need to move beyond proxy metrics,‚ÄØsimple integrations, and periodic optimizations. This panel reveals how leading brands are unleashing a powerful new combination: next-gen TV measurement and AI.
The best advertising doesn’t interrupt-it connects. As the industry grapples with signal loss, we’re at a turning point: either lean on intrusive data or embrace a more human approach. This session explores neuro-contextual advertising, a new era where technology mirrors the sophistication of the human brain to truly understand what an audience cares about.
Hear from a panel of experts on how we’re moving from targeting to understanding by leveraging the core principles of neuroscience.
