The AI-Native Performance Marketing Engine That Puts Brands Back in Control

Tech Stage

Twenty years inside Microsoft, Google, Meta, and Pinterest revealed a fundamental truth: performance marketing is broken for brands. With advantages flowing to walled gardens, advertisers are left with fragmented tools and limited control. Join Adora founder Marco Matos as he shares his insider perspective on how AI-native technology is reversing this dynamic, placing the walled gardens’ ability to create and optimize at scale directly into brands’ hands.

Speakers

Key Takeaways

  1. 1.Vision for the future of performance marketing from a Big Tech veteran
  2. 2.Insider evaluation framework for AI marketing solutions that cuts through vendor noise
  3. 3.Strategic perspective on what enterprise-grade marketing technology should actually deliver