Gen Alpha: the secret to unlocking the next generation

Marketplace Stage

Born entirely in the 21st century, Gen Alpha is the largest generation ever and the first generation to grow up fully immersed in digital technology, interactive media, and connection via social media from day one. They are shaping culture earlier than ever, influencing household purchasing decisions, and redefining how brands must show up in order to build trust and relevance.

What stirs the hearts and minds of Gen Alpha? Is it safe social media? Gaming? CTV? We’ll unpack it all in this session.

Speakers

Key Takeaways

  1. 1.Why partners from entertainment to sports are getting involved and how they keep young people engaged with positive, empowering content that is also fun!
  2. 2.How apps can make being online a positive experience again.
  3. 3.What brands can do to connect with the next generation of consumers. In particular, Gen Alpha.
Presented byAdvertising Week