Go behind the scenes of Who Is Watson, Transmission’s debut original documentary, and hear how its creators turned a complex AI innovation into a pop culture milestone.
Join us as we unpack the pivotal brand storytelling strategy that made IBM’s Watson a household name, revealing how CMOs can take bold creative risks, leverage cultural platforms and shape narratives that break through in today’s oversaturated market.
The media landscape is evolving faster than ever, reshaping how audiences discover, consume, and interact with content. While predicting ten years out feels like science fiction, five years ahead is close enough to glimpse. In this session, you’ll get a front row seat to a provocative exploration of what a single day in the media life of a family might look like on October 9, 2030.
DIRECTV has had a glow up. But what does that mean for audiences and advertisers? Leaders from DIRECTV, Starcom, and leading man, Kumail Nanjiani, will uncover how a time-honored brand is staying ahead of shifting viewership trends, and marketplace demands. From streaming innovation to content aggregation, from live sports to influencer partnerships, this panel explores the strategies powering DIRECTV’s transformation, and how today’s marketers can lean-in.
With marketing budgets under increasing scrutiny, optimizing every dollar spent is critical.In a perfect world, marketers would have complete visibility into campaign performance, enabling real-time optimization and maximizing ROI. However, the diverse media landscape leads to fragmented buying and measurement approaches, resulting in disparate data and siloed systems that hinder effective decision-making.
Hear how experts across the industry effectively use measurement tools to make impactful decisions when it matters most.
For TIME, advancing its legacy means embracing AI as a catalyst for evolution rather than obsolescence, amplifying what matters most: delivering trusted journalism to people around the world, in more ways than ever before.
Join TIME’s Mark Howard and Scale AI’s Mihir Pandya, and Code and Theory’s Arjun Kalyanpur as they sit down with Kerry Flynn from Axios to explore their groundbreaking partnership, which goes beyond content licensing to support TIME’s AI journey.
A discussion on the state and future of journalism, during a time of unprecedented disruption from political shifts, funding challenges, and the growing impact of AI. Hear how outlets-from a global news organization to a legacy U.S. brand to a Substack-born start-up-are tackling these issues while striving to deliver trusted reporting, grow audiences, and highlight the increasingly vital role of brand investment in sustaining journalism.
DIRECTV has had a glow up. But what does that mean for audiences and advertisers? Leaders from DIRECTV, Starcom, and leading man, Kumail Nanjiani, will uncover how a time-honored brand is staying ahead of shifting viewership trends, and marketplace demands. From streaming innovation to content aggregation, from live sports to influencer partnerships, this panel explores the strategies powering DIRECTV’s transformation, and how today’s marketers can lean-in.